That store - without having all the sneaker brands - was really never the same.” We never found a way to get our account back, and that was ultimately the straw that broke the camel’s back. And we got in 2016/17 and then Extra Butter was opening up down there and they didn’t want too much competition. Not being able to get Nike at that location was tough. We fought from 2012 until we stopped pushing in 2018 or 2019 to get Nike back on board. We didn’t have an account with Nike from that very day. That was 2012/2013, she closed our account. ![]() From that point, I made another request of the credit rep and she decided to take it upon herself to take our account away. We asked for help in terms of cash-in-advance, in the weekly payments that we were making to them. “I’ve never really spoken publicly about this, but in 2012, after the global economic crash, we were in a situation with Nike where we were on on-credit terms, we needed some kind of reprieve for one week, we reached out to the guys in marketing - who were always on our side - and they were like, ‘We’ll help you whatever way we can.’ We ended up asking them for some help and then the Nike credit rep came back and was like, ‘Please don’t reach out to marketing, reach out to us directly.’ We paid the bill that week, and probably three months later we needed some help again because a lot of things were just running amok in leveraging business - we had our Alife business, we had five or six stores. What were the events that led to the closing of Alife Rivington Club? Here, Hill further detailed what the future of Alife retail will look like, reminisced on his favorite in-store events and detailed why the closing of Alife Rivington Club was inevitable. “We are looking for the right space for us,” Hill told FN last week, “something that can live another 20 years.” ![]() Corey Mylchreest Wore Nike Air Force 1 White Shoes on the Set of 'Queen Charlotte: A Bridgerton Story'Īside from losing the Nike account, Hill explained how the LES - which once provided the atmosphere Alife needed to support its community - had changed and no longer offered what once made the neighborhood special.īut the store’s closing did not mark the end of Alife retail.
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